VIEW22 Academy
VIEW22 Academy — coaching programme
Brand strategy and presentation design for a coaching programme, delivering a full brand strategy framework and campaign-ready decks.
Objective
A confident, cohesive brand identity ready to take to market.
Tools & Technologies
Challenge
A new coaching venture had strong expertise but no clear brand position, leaving its messaging and visuals inconsistent across every touchpoint.
Strategy
Establish the strategic foundation first — positioning, audience and message — then design the visual system and materials that express it.
Creative Process
- 01
Ran a positioning exercise covering audience, offer and differentiators.
- 02
Built a full brand strategy framework to guide all future output.
- 03
Designed campaign-ready presentation decks aligned to the new identity.
- 04
Continued publishing content for the connected @stejj22 personal brand.
Solution
A complete brand strategy framework paired with polished, presentation-ready design assets the team can use across launches and campaigns.
Results
A clear, documented brand position
Presentation decks ready for campaign use
A consistent identity across brand and personal channels
