Content

ELI5.Tech Content System

ELI5.Tech — tech education brand

A repeatable social content system for a tech education brand, including full carousel posts designed from concept through to final artwork.

ELI5.Tech Content System

Objective

A consistent, recognisable content library that compounds brand recognition.

Tools & Technologies

CanvaCarouselsCopywritingContent Pillars

Challenge

Technical topics are easy to make confusing. The brand needed content that simplified complex ideas without losing accuracy or personality.

Strategy

Build a content system around explanation-first carousels, with a fixed visual template and a repeatable structure so every post felt familiar.

Creative Process

  1. 01

    Defined a small set of content pillars and a consistent visual template.

  2. 02

    Wrote and designed full carousel posts from concept to final artwork.

  3. 03

    Applied the same brand voice and visual style to every post.

  4. 04

    Reviewed performance and refined the formats that landed best.

Solution

A scalable carousel system in Canva that the brand can keep producing from, with a voice and look that audiences now recognise instantly.

Results

  • Consistent brand voice and visual style across all posts

  • Faster content production from a reusable template

  • Stronger audience recognition of the brand's content

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